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UTM parameters : ウィキペディア英語版 | UTM parameters UTM parameters (UTM) is a shortcut for Urchin Traffic Monitor. This text tags allow users to track and analyze traffic sources in analytical tools (f.e. Google Analytics). By adding UTM parameters to URLs, you can identify the source and campaigns that send traffic to your website. When a user clicks a referral link / ad or banner, these parameters are sent to Google Analytics (or other analytical tool), so you can see the effectiveness of each campaign in your reports. == Example == Here is example of UTM parameter: www.wikipedia.org/?utm_source=domain.com&utm_medium=banner&utm_campaign=winter15&utm_content=blue_ad&utm_term=headline_v1 The parameter is added to URL with "?".
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「UTM parameters」の詳細全文を読む
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